Google Analytics is the most popular comprehensive website statistics package available on the web today, and to top it all of, its absolutely free. This article outlines the four easy steps required to adding google analytics to your website.
Step One – Create a Google account
To begin the process you need to register for a Google account. To do this go to www.google.co.uk, and click the ‘sign in’ link in the top right corner of the screen. Then on the following page click the ‘Create an account now’ link.
On the next screen create an account using your normal email address. Once created, you will be sent an email to verify that you own the account.
Important: You must click the link on the email before you proceed to the next step.
Step Two – Go to Google Analytics and sign in
Go to www.google.co.uk/analytics and click the ‘Access Analytics’ button in the top right of the screen. Then sign in using the details you registered in the previous step.
Continue through the following page by clicking the ‘Sign Up’ button.
Step Three – Add website and personal details
You will be presented with the following screen. Input your website address, an account name, and choose the appropriate time zone.
Continue by adding your name on the following screen, and then agreeing to the terms and conditions on the next.
Step Four – Cut and paste the tracking code onto every page on your site
You will be presented with a screen with various options. In most cases the default settings are fine. You need only change these, if you have more than one sub domain on your site (i.e. blog.mydomain.com, mobile.mydomain.com etc) or if you are using Google Adwords.
You then need to copy the code from within the text area and paste it immediately before the closing tag, on every page on your site. Upload the saved files to your web hosting area, then click ‘Save and Finish’.
Your Google Analytics account is now activated and collecting data! Google collects information over a period of 24 hours and then updates your statistics package at the end of the day. That being the case, you will not see any information until the following day.